The Book & Kindle

Welcome to the book – Success Before Start-Up

‘Real Life’ Advice from people who’ve started their own businesses.



Success before Start-Up is a hymn to all those who have the courage and belief to step into the unknown and take those first faltering steps of going it alone. By passing on the knowledge and experiences of men and women who have actually set up their won businesses, you’ll be better equipped to anticipate problems, overcome setbacks, and, with hard work and dedication, be successful’.  We are dealing in real life, not an academic approach.  We are talking simply, directly from experience to help you on your way.

You’re reading this at the start point, and no, the start point is not when you start trading,-but in the important months before, as you plan your future.  ‘Success Before Start -Up’ will help you decide what kind of the business you want to start. A business that could become a way of life,  that suits your personality and talents and will provide the income to meet your living requirements and goals to suit your future life.

Without sustained effort, your business will not pass the test of time. Starting is something that anyone can do. Keeping it going through the hard times demands dedication and strength of spirit. Success Before Start-Up will help you make the right decisions for your future success.

Many businesses fail in the first year, because they have not properly prepared for the challenges to come.   They’ll fail for one or more of these reasons, often it can be a toxic combination of reasons including:

  • They had poor financial and management skills
  • They overestimated demand for their product
  • They were not ready to take on the challenge of opening a business
  • They chose the wrong business or service in the first place

It’s easy to get overwhelmed by all the legal and administrative red tape when you start thinking about starting a business. We understand that it can really put you off.  Especially when many business books start with it – it dampens enthusiasm and crushes the spirit.  We start in our ‘Real Life’ blogs by getting people who have chosen a route to tell you their story, explain why they took that decision, and looking back, would they do it all again or what would they change.

By the way, although these Start Up Stories are gathered from 18 different businesses in the United Kingdom,  the principles are true and relevant to wherever you are in the world.  The details may alter but the substance of the experience is universal.

We believe in starting with you and what excites and drives.  Without passion your business will not power-on to the heights of achievement.

Head and Heart in Harmony

The ultimate aim when setting up your own business is to get your head and heart in harmony.  So often, the heart powers ahead with high emotion and excitement to shape decision making. The head sometimes wakes up too late, only to find you’ve committed to something that’s not right. You want your heart to sing and your head to hum the tune

These are the key pieces of advice from our team of small businesses

  • Do what you know, what you like and what suits your personality
  • Do your research, understand the competition, make sure there’s sufficient demand for your idea
  • Try to fund your business from your own resources, avoid debt, and avoid bank loans if you possibly can
  • Keep it tight, don’t spend what you haven’t got. Expect low returns in the first year
  • Remember that you have a life with family and friends outside the business; you’ll need to unwind and relax to maintain your energy

Here’s a list of some popular options that we cover in detail in the book and with the first-hand accounts from people that have chosen that actual route.

  1. Starting a Franchise business
  2. Running a restaurant
  3. Opening a high street shop
  4. Becoming an online business
  5. Offering a trade or professional service
  6. Running a pub or bar
  7. Buying an existing business
  8. Launching a new business to sell a new product you’ve created

I’m coming to the close of this particular blog.  Before my fingers leave the keyboard think about this:

  1. Take everything at your pace – don’t rush – don’t feel pressured
  2. Think about ‘trying before buying’ – get experience of your chosen business sector before investing time and something you realise that is just not for you.
  3. Starting a business can be a gradual affair – many successful companies have started in an upstairs bedroom, or in Mr Branson’s case from his narrow boat on a canal.
  4. There’s a lot to be said for keeping your day-job as long as you can with a lovely regular salary cheque every month, before you step over into self-employment.

In short, get prepared, plan – Make sure your business idea is commercially viable