The Marketing Factor

The Marketing Factor – Is your idea viable?

Sometimes a business idea can strike from a clear blue sky. It can be pure invention and originality. More commonly it’s a form of re-invention, where inspiration flows from an existing product or service already on the market. You suddenly see a weakness and a way to make a dramatic improvement to make it function better or widen its application.  In the case of providing a service, it may stimulate a fresh new take on an old model.  For example, this could be providing an exciting new option to a clearly defined niche market. The restaurant sector is a prime example of re-invention and fresh customer offerings that appeal to a particular consumer group.

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