The Human Factor – The most important factor of them all

Passion, positivity, perseverance and a clear sense of purpose are a few of the characteristics you’ll need to set-up and continue to run a business.  Not everyone is cut out for it.  The commitment needed can involve a complete shake-up of way you are currently living your life.  The rewards can be enormous but so can the demands on yourself, your partner and family members.  Running a business can create a lifestyle where you are in control of your destiny and flourish.

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Pre Start-Up Business – Get it Right BEFORE you Start

If only. These are the two words you’ll hear when someone has failed to properly prepare for starting a business.  Many reasons for business failure could be avoided ‘if only’ they had planned and prepared beforehand.  It’s natural to want to rush ahead with a supposedly brilliant idea only to realise that they were the only person in the world who thought it was brilliant.  The expected rush of sales did not happen because they had not researched the market, gained reassurance that there was a big enough demand for their product or that they had drastically miscalculated costs.

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